Why we created LendingWell
We believe investors deserve easy and informed access to the direct lending market.
Until recently, direct lending investments, such as those offered by P2P platforms, have typically been ignored by the average investor. Understandably reluctant to commit funds to an asset class they knew little about, most investors looked elsewhere for a consistent return.
With no easy way for advisers to get a grip on the whole-of-market, they too were unable to confidently recommend these investments to clients.
Combining our experience in the traditional financial world with new technological innovation, we saw an opportunity to open up this asset class to the broader investment community.
Our aim is to make it easy for investors and advisers to research, compare and manage their online lending portfolios to get a fair investment return.
“Our vision is to give investors the same quality of platform that, until now, has only been available to equity and bond investors.”
TIM SLESINGER, FOUNDER & CEO